Seller's Guide

main image secondary image

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.

INNOVATIVE 16 POINT MARKETING STRATEGY

SO YOU CAN GET YOUR HOME SOLD!

main image secondary image

PROFESSIONAL INTERIOR, EXTERIOR PHOTOGRAPHY

Proponents of powerful imagery, our team invests in visual editors, creative producers, and the industry’s most respected photographers to capture your home’s finest selling points.

 

CUTTING-EDGE TECHNOLOGY - DRONE & 3D TOURS

Our technology-driven marketing invites consumers to experience homes at the next level. While capturing the beauty and essence of your home with photography. Our team also employs drones and 3D tour platforms to highlight features and attributes in a captivating way.

main image secondary image

PRICING STRATEGY

Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, our team is able to stategiclly assess your home and price it for maximum impact.

 

PRE-MARKETING YOUR HOME

Listing your property first on compass coming soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.

 

main image secondary image

OPEN HOUSE EVENTS

There’s no better way for buyers to experience a home’s merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space.

 

PRINT MATERIALS

Every single marketing piece - from multipage brochures to custom mailers to open house handouts - creates a cohesive story around your property and elevates it to luxury status.

main image secondary image

SINGLE PROPERTY WEBSITE

When it comes to marketing a home, I believe that each property is unique, and your marketing plan should reflect that. By working collaboratively, we will create a tailored strategy to deliver a marketing plan to showcase your home to get the best results possible.

 

EMAIL MARKETING

Communication plays a critical role in the swift and successful sale of your home. Macdonald pairs well-designed email design with data-driven targeting to ensure your listing arrives in precisely the right hands.

main image secondary image

INTELLIGENT DIGITAL MARKETING

We promote your listing on platforms like Facebook and Instagram using data and industry experience to showcase your property to the right people at the right time.

WORK WITH Shawn

Shawn works with a wide range of clients, from first-time buyers to knowledgeable investors, and keeps his advice honest and his clients informed, from start to finish. Clear communication, unmatched dedication, and a genuine passion for his industry are just a few reasons why clients continue to choose Shawn as their REALTOR®.

Let's Connect